Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.
Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.
Graphic design, also known as communication design is the art and practice of planning and development of ideas and experiences with visual and textual content. The message format may be physical or virtual, and may include images, words, or graphical shapes. Experience may occur instantaneously or over a long period of time. Graphic design can be for any purpose, whether commercial, educational, cultural or political.
Types of Logos
- Wordmark / Lettermark (Text): Text-only logo styles are perfect for smaller businesses who are just getting started. Example: Google, Yahoo, IBM etc.
- Combination Mark / Iconic (Text and Symbol): One of the most popular logo style. It portrays your company name along with a visual icon side-by-side. Example: Pizza Hut, XBOX 360, Adidas etc.
- Emblem (Text Inside Symbol): Here your company name is placed inside a symbol making the two practically inseparable. Example: Starbucks Coffee, Harley Davidson, Domino’s Pizza etc.